Based on the categories of caps at beardhead.com, is appears that bearded men are lumberjacks, pirates, vikings, or grandfathers -- the outdoorsman, the rule-breaker, the over-testosteroned, and the wise paternal figure. There's a bonus pink beard for the "bunny" women. But, whatever -- the ladies are free to appropriate a lumberjack identity if they so choose, the add-ons (Mario mustache!) delight, and the business's sponsorship of outdoor athletes is on-message. Here's to the beard's winter-warmer properties!
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